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Yay, You! You're finally going to Italy! Your
head is spinning with excitement, and yet it
can get overwhelming very quickly.


I totally get it...

How do you pick where to go?
What to see? What to hire a guide for,
what to do on your own...
And if you decide to take a day tour-
who the heck should you book it with?

And then there's the lodging situation.
How do you find a place to stay that
you love, that's worthy of your amazing trip?

Oh friend, I know exactly how all of those questions
can whirl around in your brain, making you second
guess every single decision.
Your planning should be fun, not stressful.
I'd love to help.

I bet you never imagined that planning your Italy
trip would feel like a full time job...

Heather Carlson | Smitten Italy Travel Co.



Ciao, I'm Heather.

I'm the espresso-loving, list-making Italy nerd whose dream come true is helping you plan your epic trip. I've been exploring maps & chasing dreams my whole life, but in the midst of raising a family and changing careers- I began exploring Italy. 

And like many before me, I couldn't get enough. My husband and I have traveled, explored and eaten our way through Italy for the past 10 years, and were thrilled to live there for a few years with our children as well during that time.

With a pen in one hand, and my camera in the other- I started documenting our experiences both as an expat family living in Milan, and as a traveler guided by food and beautiful details over on my food & travel blog A Merry Feast. 

When we moved home, I created Smitten Italy to help guide & show other travelers how to create the trip of their dreams without spending a fortune or boarding a giant tour bus. 

Whether you need a virtual coffee date to ask some questions and get some clarity about your plans, or you want help organizing all your thoughts & wishlist- I'm your gal! I offer free resources on the blog as well as paid services and done-for-you digital tools and itineraries. Check out the options below, and please be in touch if I can help you or answer questions.


Start here...

Italy Travel Quiz

Want more options? Choose your own adventure!

Italy Travel Resources
Italy Travel Resources
Italy Travel Resources



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Smitten Italy Shop